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Direct linkHise, Richard T.; Shin, Jong-Kuk; Davidow, Moshe; Fahy, John; Solano-Mendez, Roberto; Troy, Lisa – Journal of Teaching in International Business, 2004
Geographical knowledge about foreign countries is considered to be a significant factor related to the successful marketing of goods and services in international markets-a not insignificant conclusion by experts given the sizable trade deficits run up by the United States in 2000 ($365 billion), 2001 ($346 billion), and 2002 ($435 billion).…
Descriptors: Geography Instruction, Human Geography, Foreign Countries, Cross Cultural Studies
Peer reviewedHise, Richard T.; Davidow, Moshe; Troy, Lisa – Journal of Teaching in International Business, 2000
Replicated a 1991 study examining college students' global geographical knowledge as measured by their ability to locate nations of the world from outlines appearing on six regional maps. Found some improvement, but the average student could only locate about one-sixth of world countries. Male students and international travelers performed better;…
Descriptors: College Students, Geography Instruction, Map Skills, Student Evaluation
