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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

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Teaching International Business via Social Media Projects
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Alon, Ilan; Herath, Ruwanthi Kumari – Journal of Teaching in International Business, 2014
The purpose of this study is to evaluate the outcomes of an experiential learning technique coupled with social media in an international marketing course. It was conducted among 155 students placed in groups that were assigned to develop a YouTube video for use as a country branding marketing tool. Measured evaluations of the students'…
Descriptors: International Trade, Business Administration Education, Social Networks, Teaching Methods
Experiential Learning in International Business via the World Wide Web.
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Alon, Ilan – Journal of Teaching in International Business, 2003
Describes the implementation of Internet-based experiential projects within an international business classroom and summarizes students' perceptions and attitudes towards the assignments. While the projects were shown to increase students' international-business skills and abilities, students reported that the assignments were difficult and only…
Descriptors: College Instruction, Experiential Learning, Higher Education, Student Attitudes