The purpose of the present article is to provide a case study of what is believed to have been the first master's degree in technology education (TE) to be offered completely online, and the online offering of a sister program in career and technical education (CTE). This case study looks at the impact this move to Internet delivery had on student enrollment and discusses the lessons learned in this process. This study shows that placing technology education and career and technical education master's degrees online has resulted in a dramatic increase in course and program enrollment in the institution where this study took place. However, the current opportunity for traditional non-profit higher education institutions to reap the benefits of these programs is not guaranteed to continue, especially with the increasing market share won by for-profit institutions, which "account for about 8 percent of the 20 million students enrolled at the 6,000 American colleges that are eligible for federal aid ... [and] more than one-third of online enrollments" (Blumenstyk, 2005, A11). Additional research is needed on the impact of this trend, but in the meantime those considering online offerings should not hesitate to begin a planning process. The results may be both increased enrollments and program evolution. (Contains 3 figures.)