Colleges, universities, and the communities they serve have always been concerned about students' abilities to pay and the systems of aid to support students' learning. This article reviews the history of aiding student in higher education. Early student- and institutionally-led programs are discussed along with initial philanthropic and…

This essay examines normative aspects of the gainful employment rule and how the policy frame and image miss important implications for student aid policy. Because the economic and social burdens associated with the policy are typically borne by certain socioeconomic and ethnic groups, the policy frame and image do not identify possible negative…

Completing the Free Application for Federal Student Aid (FAFSA) is the first and most important step for students to receive their portion of the billions of grant aid dollars disbursed in federal student financial aid; however, every year many low income and community college students fail to complete the FAFSA. Over the past twenty years,…

This study analyzes the potential of major financial aid initiatives to serve as key elements of an institutional branding strategy. Concepts of branding and marketing serve as guiding frameworks for the analysis and interpretation of the findings. Using a case study approach, data were collected through interviews and document analysis at the…

Book vouchers serve as one component of need-based financial aid packages at the College of Southern Nevada (CSN), one of the nation's largest community colleges. This study compared the academic performance of Free Application for Federal Student Aid (FAFSA) applicants in attendance at CSN during the 2008-09 and 2009-10 academic years. A basic…

This study examines the differences in the portfolio of institutional scholarships and the marketing of these awards between flagship campuses with and without state merit aid programs. Using content analysis techniques to analyze institutional websites of the 16 Southern Regional Education Board (SREB) flagship campuses, three thematic responses…

Since its inception in 1993, Georgia's HOPE Scholarship Program has provided thousands of state residents the opportunity to pursue a college education. This study examines the history and recent changes to the merit-based program along with interesting consequences resulting from its implementation. This study demonstrates how the program has…

In 2005, Kalamazoo, Michigan launched a bold and innovative economic development strategy, The Kalamazoo Promise (KP), which guarantees tuition to every high school graduate in the district. Since KP inception, high school enrollments are up and college attendance has increased, creating national attention. This paper analyzes the benefits and…

This article aims to review current literature on the enrollment and retention of student athletes at NCAA Division III institutions. However, the review identifies very few studies that specifically focused on Division III programs and none that looks at the influence of financial aid on the enrollment and retention of student athletes at…

This study examines the effectiveness of a scholarship workshop program to better prepare low socio-economic and minority students to compete for collegiate scholarships. The study involves 1,367 high risk 9th to 12th grade students in Texas. Analysis of the pre- and post tests, using a t-test for dependent variables, indicates a statistically…

By examining trends in college affordability, this article explores the extent to which the public perception that college is not affordable is justified. First, the article describes trends in national indicators that contribute to ability to pay, including income growth, health care costs, debt burden, and personal savings rates. Trends in…

This article describes what is known from prior research about the impact of student financial aid program design, operations, and marketing on the formation of family (including parents' and children's) college-going aspirations, expectations, and plans, and the resulting college-going behaviors of potential students. The review focuses on the…

Professors John M. Barron and Michael E. Staten's article in Vol. 34, No. 3 of this journal, "Usage of Credit Cards Received through College Student-Marketing Programs," purports to "provide benchmark measures of college student credit card usage." Based on empirical analyses of proprietary industry data, they conclude that "There is no…

While higher education is generally a high priority in boosting economic development, public budgets to sustain expansion of higher education systems remain limited around the globe. This fiscal stress creates an impetus for governments to develop various strategies to meet the growing demand--from both students and society--for higher education…

A recent article in the "New York Times" observed that the formula used by the federal government to distribute federal student aid funds favors the colleges and universities with greatest resources over those which are less well off ("New York Times," 2003). The story, "Richest Colleges Receive Richest Share of Federal Aid" by Greg Winter,…