This article explores how principals and teachers view their organizational communication processes, in successful and less successful schools. By dividing the organizational communication process into three dimensions--information, affirmation, and interpretation--different actions and expressions are visualized. To meet organizational needs, all…

This article examines a 2004 crisis event that occurred when the president of a small private Catholic college was accused of sexually molesting boys earlier in his career. It discusses the crisis response of college officials with the institution's various publics, including students, faculty, alumni, and the media. Our purpose is twofold. First,…

This article examines the characteristics and influences of boundary-spanning leadership in university-school-community partnership contexts. To gain a clear understanding of the diffuse literature in this area, over 60 related articles and books were reviewed; common themes were identified; and emergent connections were drawn. The most common…

Since the passing of Section 504 of the Rehabilitation Act, Americans With Disabilities Act, and the Individuals With Disabilities Education Act, public and private schools have had to adapt the ways in which they provide education and services to their students and communities. It is essential for school public relations professionals to be…

This article describes Universal Instructional Design as an inclusive pedagogical model for use in educational programs, whether provided by traditional educational institutions, community-based initiatives, or workplace literacy projects. For the benefit of public relations specialists and classroom educators alike, the article begins with a…

This article provides a community relations professional the rationale and background regarding the use of Universal Instructional Design in classrooms. It also provides community relations specialists with a communication plan for educating the public on Universal Instructional Design via a teaching and modeling approach. Results of a recent…

It is essential for a school public relations professional to be familiar with disability competency as it relates to counseling programs within the schools and community. This article is an introduction to disability competency in such settings. The initial discussion highlights a historical perspective of the treatment of persons with…

Students with disabilities face many barriers that cause them to be less successful than they could be. Virtual mentoring provides opportunities for employers in the community to act as mentors to the students, thereby enhancing community ties and creating positive public relations. This article explores the ways that a group electronic mentoring…

After a failed tax levy in 2004, the Ladue School District in Missouri realized that it had to significantly change its communication methods. A new superintendent was hired in July 2004 to work with the Board of Education to reestablish relationships and increase effective communications with parents and community members. As such, we are the…

Crisis communication training of school principals is problematic because it overemphasizes media relations and underemphasizes the critical importance of immediate and personal communication with students, staff, and parents--those most affected by school crises. A case study involving the death of a student in a small rural school explains why…

Authentic political conversation entails identifying the work, bringing together stakeholders, providing information, framing questions, giving individuals a voice, being transparent, and acting on the values of the group's collective good. Through this process, we identify common core values and respond to the basic human need to be connected--to…

Focus group findings from 34 African American parents in an urban southern school district unmask subtle and concealed aspects of involvement. In contrast to formalized school-sponsored parent activities, involvement is described by participants as their encompassing a physical presence at the school to monitor their children's behavior, receiving…

Helping children with disabilities has become a part of American education with varying degrees of acceptance and tolerance over the years, and efforts to provide special education have become controversial. Much of the concern is about paying for "extra" services, but the debate is not just about money. Many professionals question the benefits of…

To address a public relations problem faced by a large urban public school district in Texas, we conducted action research that resulted in an audited self-monitoring system for high-stakes testing environments. The system monitors violations of testing protocols while identifying and disseminating best practices to improve the education of…

Parent involvement literature rarely considers students' perspectives. Based on individual interviews with 14 diverse Grade 10-12 students from a rural secondary school in northern Alberta, Canada, this qualitative case study documents students' perspectives on the appropriate role for parents in school improvement targeting academic achievement.…