The study examines educator beliefs and practices of parent involvement for English-language learners. Central-office personnel, building administrators, and classroom teachers in 6 northeast Texas districts with rapidly growing enrollments of language-minority students were interviewed and observed. We identified 2 approaches for understanding…

This article reports the findings of a collective case study of 2 low-performing, predominantly minority urban schools. The research shows that principals were able to improve the quality of parent-teacher relationships using multidimensional strategies that addressed the needs of teachers and parents. The findings suggest that strategies to…

This article examines the collaboration of 2 teachers with the families of their pupils. The data were collected during an ethnographic study conducted in a rural school in Cyprus. The data set includes individual interviews, focus groups, observations, and the researcher's journal. These 2 teachers, with different perspectives on parental…

This discussion summarizes comments made at the National Academy for Superintendents held at The Ohio State University focusing on changes practitioners have experienced in the area of school communication. The article examines how broad community themes, linking education to the entire community fabric, have resonated and better served the…

This article proposes a critical theoretical paradigm for the evaluation of university-community-school partnerships. Although numerous models have been posited for assessing these collaborative endeavors, few of them have granted adequate attention to the voices of community partners, and none have centered on systemic issues of power and…

Educators are continuously faced with a wide range of communication challenges. Only by self-examining one's own approaches to interpersonal communication and being willing to improve can one put better communication to work in meeting those challenges--whether they are part of one's personal or professional life. Four principles are addressed…

In the aftermath of several tragic incidents of school violence, school administrators began focusing more directly on crisis management. Those who actually had to activate their plans often discovered that communication--with the media and with the general community--was one of the most challenging tasks they faced. In an effort to determine if…

The No Child Left Behind (NCLB) legislation of 2001 has brought great public and professional pressure upon U.S. public schools. Perhaps trying to explain its requirements and possible consequences is the most daunting task for school leaders. This article provides an overview of its legal context followed by thoughts about effective public…

In Nevada, school districts are countywide, giving the state 17 districts, the largest of which is Clark County School District (CCSD). Nearly 70% of the entire state's population resides in this county. For the past 10 years, population growth in this county has been the fastest in the nation. Such growth brings challenges especially with NCLB,…

Researchers in this study analyze the websites of 30 Washington state school districts to explore differences and similarities between high- and low-performing districts. The study offers evidence about ways educators use accountability data on district websites to communicate with parents, community members, and business representatives about…

Schools face major challenges today that have been created by reform initiatives and expectations from Florida and federal legislation. This article focuses on the impact of accountability mandates on student achievement through the responses of central Florida school administrators at the elementary, middle, and high school levels. They were…

The implementation of No Child Left Behind (NCLB) federal legislation in 2001 exemplifies extreme reaction to an escalating public unrest with educational systems over the past several decades of "educational reform." Effective public relations and communication with stakeholders is threatened during this time of increased public scrutiny and…

School administrators are increasingly facing concerted opposition to budget and bond referenda. Often, opponents deploy negative campaigning to advance their intentions; that is, they disseminate misinformation in an effort to dissuade voters from casting positive votes. This article compares and contrasts strategies used by proponents and…

Whole-system transformation is complex, yet possible. The potential for engaging in a successful transformation effort is greatly increased if a district's school public relations (PR) specialists play a strong supportive role in generating, framing, and delivering information to external and internal stakeholders about the need for change, the…

Throughout Texas, enrollments in suburban school districts have been rising, and in some instances, the increases have been substantial. Causes of this demographic trend are multifaceted, but in most instances they are an intricate mix of state population growth and urban flight. Rapidly growing suburban districts, like all Texas districts,…