The current study examined how public relations specialists within school systems are developing, implementing, and revising their communication crisis plans in an effort to fully engage all key stakeholders. Four research questions and two hypotheses were posed. Members from a state public relations association for schools were asked to…

The study examined K-12 parents' attitudes about their school district's mass notification service. Survey data were collected from 146 parents with at least one child who attended school in the district. During an emergency, most parents surveyed wanted their district to expand its mass notification service from landline phone only to also…

As the current president of National Association of Elementary School Principals (NAESP), Barbara Chester has the responsibility of representing the organization's members in their efforts as advocates for children. Principal Chester's answers to the interview questions reflect the challenges facing schools and the role that principals need to…

This article presents a transcript of a recent interview with Jana Frieler, 2010-2011 president of the National Association of Secondary School Principals (NASSP). Ms. Frieler has been in education for 26 years, 16 of those in administration. For the past 6 years, she has been with the Cherry Creek School District, most recently as principal of…

From returning phone calls to traversing the political landscape to building trust, American Association of School Administrators (AASA) president Mark Bielang covers a lot of territory as he describes the public relations challenges confronting today's school administrators. Having just concluded his term as AASA president, Mr. Bielang has served…

This article is an extension to Kowalski's (2005) identification of possible lines of scholarly inquiry into themes related to schools and public relations. The article first cites professional accreditation standards for educational leaders as significant factors in providing a framework for increased scholarly inquiry. It then summarizes the…

In a world of high tech and low touch, it is easy for public relations programs to stray from tried-and-true interpersonal strategies long associated with solid communication planning. New technologies allow communications professionals to quickly send e-mails and telephone calls to selected groups. Social media sites provide users immediate…

Technological advances have revolutionized the communication patterns and behaviors of district leaders. In this information-based society, the ability of the leader to select the form of communication most appropriate to the context and situation qualifies his or her effectiveness at communication. The findings emerging from this study highlight…

This article explores how principals and teachers view their organizational communication processes, in successful and less successful schools. By dividing the organizational communication process into three dimensions--information, affirmation, and interpretation--different actions and expressions are visualized. To meet organizational needs, all…

This article examines a 2004 crisis event that occurred when the president of a small private Catholic college was accused of sexually molesting boys earlier in his career. It discusses the crisis response of college officials with the institution's various publics, including students, faculty, alumni, and the media. Our purpose is twofold. First,…

This article provides a community relations professional the rationale and background regarding the use of Universal Instructional Design in classrooms. It also provides community relations specialists with a communication plan for educating the public on Universal Instructional Design via a teaching and modeling approach. Results of a recent…

After a failed tax levy in 2004, the Ladue School District in Missouri realized that it had to significantly change its communication methods. A new superintendent was hired in July 2004 to work with the Board of Education to reestablish relationships and increase effective communications with parents and community members. As such, we are the…

This discussion summarizes comments made at the National Academy for Superintendents held at The Ohio State University focusing on changes practitioners have experienced in the area of school communication. The article examines how broad community themes, linking education to the entire community fabric, have resonated and better served the…

This article proposes a critical theoretical paradigm for the evaluation of university-community-school partnerships. Although numerous models have been posited for assessing these collaborative endeavors, few of them have granted adequate attention to the voices of community partners, and none have centered on systemic issues of power and…

In the aftermath of several tragic incidents of school violence, school administrators began focusing more directly on crisis management. Those who actually had to activate their plans often discovered that communication--with the media and with the general community--was one of the most challenging tasks they faced. In an effort to determine if…