The current study examined how public relations specialists within school systems are developing, implementing, and revising their communication crisis plans in an effort to fully engage all key stakeholders. Four research questions and two hypotheses were posed. Members from a state public relations association for schools were asked to…

This article starts with a historical perspective on parental involvement in German schools' decision making in the context of historical developments and societal conditions as well as those specific to federal states. Subsequently, a presentation of contemporary school legislation highlights parental rights and duties with respect to…

This case study of a high-achieving, high-poverty school describes the school's leadership, culture, and programs that contributed to its success. Data were collected from two surveys (the School Culture Survey and the Vanderbilt Assessment of Leadership in Education), observations at the school site, and interviews with school personnel. The…

As the current president of National Association of Elementary School Principals (NAESP), Barbara Chester has the responsibility of representing the organization's members in their efforts as advocates for children. Principal Chester's answers to the interview questions reflect the challenges facing schools and the role that principals need to…

Pay satisfaction was assessed according to different facets (pay level, benefits, pay structure, and pay raises) and potential referent groups (teachers and elementary school principals) for a random sample of male elementary school principals. A structural model approach was used that considers facets of the pay process, potential others as…

To develop trust, leaders must understand the determinants of a trusting organization. This study examined how an elementary school principal, new to a school that had been designated "in need of improvement," reacted to this status and worked to develop trust in a climate of low trust and increasing public accountability. Hoy and Tschannen-Moran…

This research investigates the openness that teachers and principals have to change--specifically, the openness of the faculty to community pressure for change. Three dimensions of change are examined (teacher, principal, and community), as well as four aspects of organizational climate (institutional vulnerability, collegial leadership,…

Given the persistence of an achievement gap between White and Black students and the positive association between parental involvement and student achievement, a greater understanding of factors that influence Black parents to participate in their children's education is warranted. Using a qualitative methodology, this study investigated factors…

The No Child Left Behind parental involvement mandates have a direct impact on the work of administrators. Although the legislation is perceived as comprehensive regarding the implementation of parent involvement activities, the rigorous application of these strategies has not had the desired outcomes in low-performing, predominantly African…

This article reports the findings of a collective case study of 2 low-performing, predominantly minority urban schools. The research shows that principals were able to improve the quality of parent-teacher relationships using multidimensional strategies that addressed the needs of teachers and parents. The findings suggest that strategies to…

The "Brown v. Board of Education" decision defined public education for African Americans in the United States. In this article I discuss the tradition of African American parental involvement in the pre-"Brown" era, challenges to parental involvement in a post-"Brown" era, and a parental involvement initiative in an urban elementary school. I…

Interviews five experts about how to work with the media during an emergency situation. (PKP)

Describes new National School Public Relations Association standards for school public relations and communications professionals and programs. (PKP)