This instrumental case study explored how five newly appointed superintendents identified key stakeholders and built trust and social capital with stakeholders in their districts. Stakeholder, trust, and social capital theory were the lenses that guided this study. We utilized a pragmatic research design and thematic data analysis to interpret our…

How can public schools improve public relations strategies, particularly in communications between teachers and students? The purposes of this study were to investigate teacher leaders' perceptions of the use of humor in the high school classroom and discover how humor might bridge instruction to student learning and strengthen…

This case study of a high-achieving, high-poverty school describes the school's leadership, culture, and programs that contributed to its success. Data were collected from two surveys (the School Culture Survey and the Vanderbilt Assessment of Leadership in Education), observations at the school site, and interviews with school personnel. The…

This article presents a case study of a school district employing a community engagement approach to strategic planning aimed at addressing the district's widening academic achievement gap between economically disadvantaged students and noneconomically disadvantaged students. The study compares the community engagement approach utilized by the…

Research across states has consistently shown that African American parents tend to send their children to charter schools with higher concentrations of African American students as compared to the concentrations of the district-assigned schools their children would otherwise attend. However, little research has addressed why these parents choose…

This study used a school-linked service integration model as a unit of analysis--namely, Missouri Communities That Care. It examined collaboration as a developmental process of reform for fragmented service delivery as viewed through the lens of social capital theory. As such, six research questions emerged. Findings reveal that for schools to…

Passing property tax issues is an increasing challenge for many school districts. This article examines 21 school levy strategies identified through a literature review associated with successful school levy campaigns. These strategies were then used as a framework to evaluate one district's attempts to pass a school bond levy. Whereas the study…

This study examines the potential for educational services by career counselors within administrative relationship domains through a case example. It explores the usefulness of career counseling intervention to facilitate career progress through superintendent-school board relationship difficulties as the superintendent attempts to implement…

This article examines a 2004 crisis event that occurred when the president of a small private Catholic college was accused of sexually molesting boys earlier in his career. It discusses the crisis response of college officials with the institution's various publics, including students, faculty, alumni, and the media. Our purpose is twofold. First,…

Crisis communication training of school principals is problematic because it overemphasizes media relations and underemphasizes the critical importance of immediate and personal communication with students, staff, and parents--those most affected by school crises. A case study involving the death of a student in a small rural school explains why…

This article reports the findings of a collective case study of 2 low-performing, predominantly minority urban schools. The research shows that principals were able to improve the quality of parent-teacher relationships using multidimensional strategies that addressed the needs of teachers and parents. The findings suggest that strategies to…

This qualitative case study focuses on a district and community relations plan developed in Oklahoma City Public Schools. This article provides a description of the proposal regarding MAPS for KIDS (Metropolitan Area Projects for Keep Improving District Schools) in Oklahoma City from 1998 through November 2001, and it explores the coalitions that…

The massive sex scandal that rocked the Roman Catholic Church raises a question as to whether Catholic identity remains an asset that the nation's 8,000 Catholic schools should continue to promote. This case study found that continuing to promote Catholic identity has had no adverse effect on recruitment and enrollment at four Omaha, Nebraska,…

Since the "Brown" decision of 1954, American society has moved from a position of seeing no redeeming value in black culture to acknowledging that African Americans have rich cultures worth celebrating. This article reports the case of Malcolm Moor, an African American teacher who believes it is his responsibility and obligation to nurture…

This article addresses an important need--the dissemination of information relating to technology as a public relations tool--and the associated exigency for administrator and teacher technology training. Specifically, we identify the increased expectations for the performance of school leaders and teachers, as well as unresolved issues in public…