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Showing all 15 results
Agozzino, Alisa; Kaiser, Candace – Journal of School Public Relations, 2014
The current study examined how public relations specialists within school systems are developing, implementing, and revising their communication crisis plans in an effort to fully engage all key stakeholders. Four research questions and two hypotheses were posed. Members from a state public relations association for schools were asked to…
Descriptors: Social Networks, Stakeholders, Public Relations, Interviews
Beycioglu, Kadir; Ozer, Niyazi; Sahin, Semiha – Journal of School Public Relations, 2013
This study examined the degree and levels of parent trust and involvement in lower secondary and high schools in Turkey. Survey data were obtained from 429 participants working for state schools during the 2012-2013 education years. We used zero-order correlation coefficient, independent samples t test, and, when significant differences were…
Descriptors: Foreign Countries, Trust (Psychology), Parent School Relationship, Secondary Schools
Young, I. Phillip; Fawcett, Paul – Journal of School Public Relations, 2013
Several teacher models exist for using high-stakes testing outcomes to make continuous employment decisions for principals. These models are reviewed, and specific flaws are noted if these models are retrofitted for principals. To address these flaws, a different methodology is proposed on the basis of actual field data. Specially addressed are…
Descriptors: Principals, High Schools, Employment Practices, Decision Making
Russell, Brenda A.; Kirk, Jeffrey L.; Eddings, Bobbie J.; Farris, L. Ann – Journal of School Public Relations, 2013
In central Texas and regions across the country, community leaders are calling for university-community engagement, including development of structures for community-based research and service learning. Including the community in decision making regarding continuing professional education serves as a link between universities such as Texas A&M…
Descriptors: Partnerships in Education, Faculty Development, College School Cooperation, School Districts
Brauckmann, Stefan; Geißler, Gert; Weishaupt, Horst – Journal of School Public Relations, 2013
This article starts with a historical perspective on parental involvement in German schools' decision making in the context of historical developments and societal conditions as well as those specific to federal states. Subsequently, a presentation of contemporary school legislation highlights parental rights and duties with respect to…
Descriptors: Foreign Countries, Parent Participation, Parent School Relationship, Educational History
Kosiczky, Bonnie; Mullen, Carol A. – Journal of School Public Relations, 2013
How can public schools improve public relations strategies, particularly in communications between teachers and students? The purposes of this study were to investigate teacher leaders' perceptions of the use of humor in the high school classroom and discover how humor might bridge instruction to student learning and strengthen…
Descriptors: High Schools, Public Schools, Public Relations, Teacher Student Relationship
Mitchell, Roxanne M.; Ripley, Joan; Adams, Curt; Raju, Dheeraj – Journal of School Public Relations, 2011
The following study explored the relationship between trust and collaboration in one Northeastern suburban district. In sum, 122 teachers responded to a trust and a collaboration survey. We hypothesized that the level of trust would be correlated with the level of collaboration. Bivariate and canonical correlations were used to analyze the…
Descriptors: Trust (Psychology), Participative Decision Making, Principals, Teacher Administrator Relationship
Young, I. Phillip; Sever, Wesley Richard – Journal of School Public Relations, 2011
Screening decisions of female and male middle school principals were examined for applicants varying in national origin (Hispanic versus non-Hispanic) and type of job experience (direct versus indirect) for a middle school principalship. Principals' reactions were assessed according to perceived qualifications of applicants, probability of…
Descriptors: Assistant Principals, Personnel Selection, Work Experience, Gender Differences
Warren, Thomas P. – Journal of School Public Relations, 2011
This article presents a transcript of a recent interview with Jana Frieler, 2010-2011 president of the National Association of Secondary School Principals (NASSP). Ms. Frieler has been in education for 26 years, 16 of those in administration. For the past 6 years, she has been with the Cherry Creek School District, most recently as principal of…
Descriptors: School Administration, Public Relations, Principals, Presidents
Gerstl-Pepin, Cynthia; Liang, Guodong – Journal of School Public Relations, 2010
This article examines media coverage of a high school Native American mascot controversy. Discourse analysis of media documents and artifacts was utilized to explore how the issue was socially constructed for public consumption. Critical race feminism was used as a framework to examine how media discourses can oversimplify the complex interaction…
Descriptors: Semiotics, Group Unity, Human Body, American Indians
Garrett, Leah Michelle – Journal of School Public Relations, 2009
This mixed methods study focuses on communication between teachers and parents in primary and secondary schools in northeast Texas. Based on data from surveys in 11 districts, received from 230 teachers and 171 parents, this study found statistically significant differences between teachers' and parents' perceptions of the classroom teacher's…
Descriptors: Parent Participation, Parent School Relationship, Teacher Role, Interpersonal Communication
Bradley-Levine, Jill – Journal of School Public Relations, 2008
This article considers how the private finance initiative, a contract for infrastructure, affected teachers' perceptions of efficacy, job satisfaction, and morale at an urban secondary school in the United Kingdom. Qualitative data collection techniques, including unstructured observation and semistructured personal interviews, were utilized to…
Descriptors: Foreign Countries, Teacher Attitudes, Secondary School Teachers, Job Satisfaction
Arlestig, Helene – Journal of School Public Relations, 2007
This article explores how principals and teachers view their organizational communication processes, in successful and less successful schools. By dividing the organizational communication process into three dimensions--information, affirmation, and interpretation--different actions and expressions are visualized. To meet organizational needs, all…
Descriptors: Organizational Communication, Principals, Secondary School Teachers, School Effectiveness
Thompson, Eustace G. – Journal of School Public Relations, 2006
The No Child Left Behind parental involvement mandates have a direct impact on the work of administrators. Although the legislation is perceived as comprehensive regarding the implementation of parent involvement activities, the rigorous application of these strategies has not had the desired outcomes in low-performing, predominantly African…
Descriptors: Federal Legislation, Parent Participation, Academic Achievement, Parent School Relationship
James, John T. – Journal of School Public Relations, 2004
This article traces the phenomenal improvement in public relations efforts over the past 40 years made by Catholic secondary schools. The improvements were brought about by crises, a theological paradigm shift, professional lay involvement, a growing awareness and appreciation of public relations, competition, and increasing financial need. The…
Descriptors: Secondary Schools, Catholic Schools, Institutional Advancement, Public Relations

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