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Agozzino, Alisa; Kaiser, Candace – Journal of School Public Relations, 2014
The current study examined how public relations specialists within school systems are developing, implementing, and revising their communication crisis plans in an effort to fully engage all key stakeholders. Four research questions and two hypotheses were posed. Members from a state public relations association for schools were asked to…
Descriptors: Social Networks, Stakeholders, Public Relations, Interviews
Carpenter, Dick M., II; Robertson, Jenifer Walsh; Johnson, Michele E.; Blum, Scott – Journal of School Public Relations, 2014
This study measured the salience of, sentiment of, and topics about schools in social media. Based on a mixed-methods approach, results indicated that school districts do not appear to be discussed often or widely, but the small numbers of people who communicate about districts do so repeatedly, positively, and in concentration. Larger and…
Descriptors: Social Networks, Internet, Educational Research, Information Sources
Brackett, David A.; Perreault, George; Sparkman, William; Thornton, Billy W.; Barclay, Nicholas – Journal of School Public Relations, 2014
Most educational leadership preparation programs include classes designed to provide a broad survey of legal issues in the profession. Soon after these future leaders complete course requirements, their knowledge base can be outdated. We discuss, through relevant research along with theoretical and actual case studies, contemporary legal issues…
Descriptors: Legal Problems, Social Justice, Professional Development, Educational Administration
Kearney, W. Sean; Smith, Page A.; Maika, Sean – Journal of School Public Relations, 2014
This study explores the impact of classroom relationships on student engagement. To determine whether improved classroom relations lead to higher levels of student engagement, surveys were distributed to 2,340 students from 117 fourth- and fifth-grade classrooms. Respondents reported the degree to which they felt support from teachers,…
Descriptors: Classroom Environment, Learner Engagement, Student Participation, Student Surveys

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