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Kowalski, Theodore J. – Journal of School Public Relations, 2005
In the aftermath of several tragic incidents of school violence, school administrators began focusing more directly on crisis management. Those who actually had to activate their plans often discovered that communication--with the media and with the general community--was one of the most challenging tasks they faced. In an effort to determine if…
Descriptors: Violence, Crisis Management, Interviews, Profiles
Kowalski, Theodore J. – Journal of School Public Relations, 2005
Effective communication and public relations are recognized as core competencies for school administration as evidenced by national standards guiding preparation and licensing in most states. Even so, surprisingly little research has been conducted by doctoral students and professors on these two subjects. This article presents a case for…
Descriptors: School Administration, Public Relations, Interpersonal Communication, Communication Skills
Peer reviewedKowalski, Theodore J. – Journal of School Public Relations, 2002
Interviews five experts about how to work with the media during an emergency situation. (PKP)
Descriptors: Administrator Role, Elementary Schools, Mass Media Use, Secondary Schools
Peer reviewedKowalski, Theodore J. – Journal of School Public Relations, 2002
Reactions by 10 individuals associated with the "Journal of School Public Relations" to new National School Public Relations Association standards for school public relations and communications professionals and programs. Includes general reactions, impact of the standards, possible ambiguity, adding or eliminating standards, and influence on…
Descriptors: Elementary Secondary Education, Professional Personnel, Public Relations, Responses

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