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Petersen, George J.; Kelly, Victoria L.; Reimer, Catherine N.; Mosunich, Daniel; Thompson, Debra – Journal of School Public Relations, 2009
This study explored the perspectives of 350 California superintendents from various-sized school districts in relation to their ability to support student learning while addressing the numerous and complex personnel, social, and economic challenges faced by schools. Specifically, this study investigated the attitudes and opinions of district…
Descriptors: Superintendents, Administrator Attitudes, Social Influences, Barriers
Kelly, Victoria L. – Journal of School Public Relations, 2009
Technological advances have revolutionized the communication patterns and behaviors of district leaders. In this information-based society, the ability of the leader to select the form of communication most appropriate to the context and situation qualifies his or her effectiveness at communication. The findings emerging from this study highlight…
Descriptors: Superintendents, School Districts, Interpersonal Communication, Proximity

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