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Direct linkCarpenter, Dick M., II; Robertson, Jenifer Walsh; Johnson, Michele E.; Blum, Scott – Journal of School Public Relations, 2014
This study measured the salience of, sentiment of, and topics about schools in social media. Based on a mixed-methods approach, results indicated that school districts do not appear to be discussed often or widely, but the small numbers of people who communicate about districts do so repeatedly, positively, and in concentration. Larger and…
Descriptors: Social Networks, Internet, Educational Research, Information Sources
Carpenter, Dick M., II – Journal of School Public Relations, 2004
At the center of the social construction and interpretation of education sits the fourth estate. Through ideological media "voices," in part, education's meaning and the social reality in which schools reside are constructed for and with the community. This study looks at one vehicle of popular and influential communication overlooked by…
Descriptors: Cartoons, Public Relations, Educational Change, Mass Media Effects
