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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ680003
Record Type: CIJE
Publication Date: 2003
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0022-4391
Using Health Infomercials to Develop Media Literacy Skills.
Hill, Susan C.; Lindsay, Gordon B.
Journal of School Health, v73 n6 p239-41 Aug 2003
Describes an instructional activity to teach middle school through college students how to critically analyze health-related infomercial messages and content; identify techniques commonly used in infomercials to persuade customers to purchase products; identify how and why these techniques can be misleading and unreliable; and discuss benefits and drawbacks to health-related infomercials. The activity uses the inductive process to teach students the relevance of media literacy in their lives. (SM)
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Infomercials