NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ304715
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0022-4308
Changing Attitudes Toward Energy Conservation: The Effect of Development Advancement on the Salience of One-Sided and Two-Sided Persuasive Communications.
Koballa, Thomas R., Jr.
Journal of Research in Science Teaching, v21 n6 p659-68 Sep 1984
Tested the effect of two systematically designed persuasive communications on attitudes toward energy conservation of 85 preservice elementary teachers differing in energy-related developmental advancement. One finding is that two-sided communication was more effective than one-sided communication regardless of level of developmental advancement when attitude change is measured immediately following the treatment. (Author/JN)
Descriptors: Attitude Change, Cognitive Development, Communication (Thought Transfer), Conservation Education, Elementary School Teachers, Energy Conservation, Higher Education, Persuasive Discourse, Preservice Teacher Education, Science Education, Teacher Attitudes
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Researchers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Science Education Research