Community college administrators frequently need to deal with program enrollment shifts resulting from economic and demographic shifts. Reallocating resources between areas of the college to adjust to those enrollment shifts can become a difficult process if there isn't a careful monitoring of enrollment patterns and program costs. The authors describe their use of an enrollment and cost trends report that is published and distributed to the campus yearly. The report, with ten years of trend data on enrollments and credit hour costs, is utilized to provide a basis for planning, budgeting, and prioritizing personnel decisions. The authors contend that the public nature of the report is necessary to educate the campus to the importance of controlling program costs. The resulting campus awareness assists administrative efforts to reallocate funds within and between program areas and provide benchmarking comparisons. The usefulness of the data in legislative lobbying and fund raising also is described.