In his book, "Identity and the Museum Visitor Experience," John Falk makes the case that by understanding the underlying motivations that drive a visitor, a museum can create an experience that reflects a person's identity and therefore satisfy their motivation for visiting. According to Falk, this level of personal connection increases…

Revenue generation is a challenge faced by museums in today's economy. The authors encourage educators to take on a larger role in establishing new revenue streams. By applying Jim Collins' "Hedgehog Concept," their unique knowledge of audiences, and their strong ability to work in teams, educators can rethink what they've always done to influence…

How are educators moving museums' interpretive goals beyond exhibition galleries? How are programs creating new relationships between a museum and its adult audiences? As plans for physical transformation at the Chicago History Museum took form, the education department launched a parallel process of planning to redefine the "look and feel" for…

This paper looks at how two art museums are striving to create relevant, dialogic gallery spaces where broader audiences can make meaning. Using the writings of theorist bell hooks as the framework, it proposes museum educators' experiences working from the margins of their museums' hierarchical organizations is fundamental to their work in…

As explored elsewhere in this publication, the purpose of a Comprehensive or Institution-wide Interpretive Plan (CIP) is to define or articulate the intellectual framework that connects the mission of an organization and its collections with the needs and interests of its audiences. In so doing, it should follow that this plan, shaped by the…

The field of museum education has advanced and adapted over the years to meet the changing needs of audiences as determined by new research, national policy, and international events. Educators from Chicago's Adler Planetarium & Astronomy Museum provide insight into a (somewhat) typical museum education department, especially geared for readers…

Over the last two decades, the role of education in museums has shifted from being the purview of a specific set of individuals charged with creating programs and activities for school children and other visitors to being the central purpose of our institutions. This new paradigm distributes education responsibilities across the museum. Given this…