In his book, "Identity and the Museum Visitor Experience," John Falk makes the case that by understanding the underlying motivations that drive a visitor, a museum can create an experience that reflects a person's identity and therefore satisfy their motivation for visiting. According to Falk, this level of personal connection increases…

Across the United States, museums are considered an integral part of the community fabric and an important factor in the quality of life, "Arts and culture helps foster creativity, bridges class divides, retains college graduates, recruits companies, and raises the quality of life." But across the nation, museums contribute far more than just…