Examines the relationship between linguistic plurality and the rationale of advertising decisions. The article presents a simple model of sales to different language groups as a function of the level of advertising in each language, language attitudes, incomes, and an advertising response function. The model is intended as a benchmark, and several…

Investigates linguistic taboo in terms of its relationship with the social context in which it is used and the sociocultural factors affecting it. The article examines different processes involving the creation, development, violation, and replacement of taboo words and argues that these processes are conditioned by the cultural norms of the…

Challenges the established view that European schools are elitist institutions. The article argues that through their reported success in language teaching and the Europeanising effect of their structure, a new model has been created for the education of linguistic minorities in Europe in the late 20th century. (43 references) (Author/CK)

Charts the vocabulary evolution of three groups of students in Brussels' kindergartens: (1) originally monolingual Dutch-speaking children; (2) originally simultaneously bilingual children (Dutch/French); and (3) young successive second-language learners (French at home, Dutch in kindergarten). (23 references) (Author/CK)

Studies the links between cultural diversity within a country and that country's export performance and identifies the basis for such a relationship. Findings indicate that any association between the growth in ethnic groups in Australia and the direction and growth of Australian exports towards recent emigrant countries is weak and irregular. (29…