As it entered the second decade of the postcolonial era, Hong Kong had undergone significant socio-economic changes which had impacted students' perceptions of cultural identity and their language attitudes. This study, conducted in 2009, reports on an investigation into the related perceptions of the postcolonial generation who grew up in Hong…

Drawing upon Kachru's concentric circles of English, the present study explores whether middle-class Japanese students who chose to study English solo at private language schools in Singapore diverge from many others who (wish to) study inner-circle English. The study is stimulated by the repeated interdisciplinary findings that, in spite of the…

Few studies have addressed the question how the two main linguistic groups in Belgium (French and Flemish speakers) code each other. The research reported in this article is based on a storytelling forum of 56 persons that gathered five times. The storytelling sessions yielded 91 different stories about living in a bilingual society. These were…

Drawing inferences from both quantitative and qualitative data, this study examines the extent to which American companies tailor their Web advertising for global audiences with a particular focus on French-speaking consumers in North America, Europe, Africa, the Caribbean and French Polynesia. Explored from a sociolinguistic and social semiotic…

In recently arrived immigrant families, children and young people often act as language brokers for their parents and other adults. In public and academic debate, this activity is sometimes portrayed negatively as imposing excessive burdens of responsibility on the young people. This paper reports an analysis of qualitative data from a broader…

This paper offers insights into an under-researched area of Chinese language learning among Hong Kong's less affluent South Asians, a group whose members have often been stereotyped as unable to function in the Chinese medium instruction (CMI) teaching system. Data were collected from a survey of approximately 300 South Asian secondary school…

The paper presents the summary of the special issue of "JMMD" "Ethnolinguistic vitality". The volume shows convincingly that ethnolinguistic vitality perceptions as measured by standard methodology such as the Subjective Ethnolinguistic Vitality Questionnaires (SEVQ) are not reliable indicators of actual vitality. Evidence that ethnolinguistic…

Ethnolinguistic vitality theory asserts that Status, Demographic, Institutional Support and Control factors make up the vitality of ethnolinguistic groups. An assessment of a group's strengths and weaknesses in each of these dimensions provides a rough classification of ethnolinguistic groups into those having low, medium, or high vitality. Low…

Subjective ethno-linguistic vitality expresses a group's perception of its own ability to act as a distinctive collective entity in intergroup encounters. Although subjective vitality questionnaires have proved to be reliable instruments of measurement, there has been criticism that they underestimate actual vitality (see Yagmur, this issue). A…

The concept of "Ethnolinguistic Vitality" (EV) has received variable acceptance and support since its introduction by Giles, Bourhis, and Taylor. It has especially proven to be a valuable heuristic in studies of language maintenance and shift. However, the reliability and validity of the instruments used to investigate EV, especially…

Forecasting of ethnolinguistic vitality can only be done within a well-functioning descriptive and explanatory model of the dynamics of language stability and shift. It is proposed that the Perceived Benefit Model of Language Shift, used with a taxonomy of language shift motivations, provides that model. The model, based on individual language…

This article addresses the relationships between media, media use and language retention. In pursuing this aim, we explore the utility of ethnolinguistic vitality (EV) as a fruitful conceptual tool. The extant research on the relationship between the media and language retention and development provides an encouragement to pursue in more detail…

This paper attempts to define cultural globalisation and cultural glocalisation in terms of cultural identity (CI) and language. Homogenisation, heterogenisation and glocalisation are three possible ways to face the challenge of cultural globalisation but glocalisation may be the most realistic solution as it seems to be the way to a better…

This article deals with language contact between a dominant standard language--German--and a lesser-used variety--Low German--in a situation in which the minoritised language is threatened by language shift and language loss. It analyses the application of Low German in forms of public language display and the self-presentation of the community in…

Informed by linguistic ecological theory and the notion of identity, this study investigates language uses and identity construction in interactions among students with different linguistic and cultural backgrounds in a multilingual university. Individual and focus-group interviews were conducted with two groups of students: Hong Kong (HK) and…