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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Showing 301 to 306 of 306 results
Calculating the Direct Economic Impact of Higher Education Spending: A Two-Year Case Study Example.
Peer reviewed Peer reviewed
Carpenter, D. Stanley; And Others – Journal of Marketing for Higher Education, 1995
A study applied an economic impact model to Texas state appropriations for four-year colleges and universities, expressed in terms of impact on gross state product, payrolls, and employment opportunities in the state and at one institution, Texas A & M University. Three alternative impact scenarios are considered in each case, and the utility of…
Descriptors: Case Studies, College Administration, Cost Effectiveness, Economic Impact
Peak-Load Pricing and Facility Utilization in Higher Education.
Peer reviewed Peer reviewed
Coats, R. Morris – Journal of Marketing for Higher Education, 1995
This article argues that college pricing policies can be developed to encourage more efficient use of college facilities and reduce the need for capital and operating funding from state or private sources. A survey of 403 students at 1 institution indicates that students would be responsive to discounts in ways that would make such discounts…
Descriptors: College Administration, College Buildings, Efficiency, Facility Utilization Research
Analysis of Students' Needs in Selecting a College or University in a Changing Environment.
Peer reviewed Peer reviewed
Coccari, Ronald L.; Javalgi, Rajshekhar G. – Journal of Marketing for Higher Education, 1995
A survey and interviews with 1,600 students at 1 university investigated how college choice criteria differed among white, black, and Hispanic students; how choice criteria differed between all students and business majors; and how choice criteria differed between undergraduate and graduate business students. Results revealed different rankings of…
Descriptors: Business Administration Education, College Administration, College Choice, College Students
University Image: An Information Processing Perspective.
Peer reviewed Peer reviewed
Parameswaran, Ravi; Glowacka, Aleksandra E. – Journal of Marketing for Higher Education, 1995
A study investigated the perceptions of human resource managers (n=243) concerning graduates from 9 area colleges, using 40 criteria to differentiate potential employees. The results support use of the methodology by colleges and universities to investigate factors contributing to institutional image within the business community. (MSE)
Descriptors: College Administration, College Choice, College Graduates, Decision Making
Benefits of a Graduate Business Degree: Students' Perspectives and Universities' Challenges.
Peer reviewed Peer reviewed
Webb, Marion Stanton; Allen, Lida Cherie – Journal of Marketing for Higher Education, 1995
A survey of 1,499 graduate business students at 7 colleges and universities investigated perceptions of potential benefits of an advanced degree, and their relationships with degree type, school size/type, and student characteristics. Five perceived benefits included research and analytical skills, competitive advantage, monetary reward, career…
Descriptors: Academic Aspiration, Business Administration Education, College Administration, Competition
Improving Marketing Education Through Effective Promotion of Marketing Departments.
Peer reviewed Peer reviewed
Samli, A. Coskun; Hook, Ralph C., Jr. – Journal of Marketing for Higher Education, 1995
A study of the promotional activities used in marketing departments in business schools found that departments do better by using specific promotional devices, such as written goals, a promotion committee, and support of a public relations professional. A six-step strategic departmental promotional plan is outlined, based on the findings.…
Descriptors: Business Administration Education, College Administration, Departments, Higher Education
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