Higher education institutions are increasingly concerned about accreditation. Although sustainable market orientation (SMO) bears on academic accreditation, to date, no study has developed a valid scale of SMO or assessed its influence on accreditation. The purpose of this paper is to construct and validate an SMO scale that was developed in…

Brands are fundamentally about experiences and relationships, and therefore they form prime basis of an institution's connection with their stakeholders. With the mushrooming of business schools (both private autonomous and government supported) and fading global boundaries, especially in the Indian context, communicating a business school…

The research focus was a non-academic service quality assessment within higher education. In particular, non-academic service quality perceptions of faculty and students were evaluated using a service profit chain. This enabled a comparison which helped understanding of non-academic service quality orientation from a key users' perspective. Data…

Having applied Unified Theory of Acceptance and Use of Technology (UTAUT) to predict intention and future usage behavior, the moderating effect of educational level was added to the model in moderating the relationship between variables. Also, despite past studies, Effort Expectancy had a higher beta than Performance Expectancy, while Social…

College rankings present challenges and opportunities for higher education marketers. Statistical analysis of data on the national universities reveals which measures are associated with peer assessment scores, whether it is possible to influence the score, and what underlying factors are present. Marketers can use the findings to counsel senior…

Survey of state residents concerning the image of a regional university found either a general, positive opinion or none at all. Statistical modeling of results points to the significant components of university image and how they influence parents' decision to send a child to that institution, which in turn leads to better understanding of the…

Through a survey of business programs, a study examined the nature and extent of student recruiting activities and classified them according to a "brand elimination" model. Timing and methods of recruiting were then compared to reports of enrollment changes. Results suggest that targeted recruitment activities aimed at creating awareness early in…

A survey investigated the feelings and beliefs of British university applicants at one point in the application process: after the application is acknowledged but before offers or examination results are available. Results suggest many see the process as straightforward, helpful, friendly, but a sizeable group consider it slow and complex. Many…

A survey of 736 college students investigated satisfaction with a university's business education program, with attention to ratings of services and educational quality, and their relationship to students' global satisfaction, willingness to recommend the institution, and satisfaction with educational value received. Results suggest institutions…

A study using eight focus groups of men and women (n=approximately 60) enrolled in undergraduate and graduate business administration programs investigated reasons for current difficulty in marketing Master's in Business Administration (MBA) programs. Results suggest that to increase the degree's value, schools should serve existing market…

A survey of 144 New Zealand employers of business administration graduates found the respondents did not believe business graduates and their educational institutions were performing at the level employers desire. Results indicate institutions should concentrate on incorporating employer-desired content into courses, maintaining communication with…

A survey of 200 primarily nontraditional graduates of a master's program in business administration investigated how satisfaction with the program's core academic curriculum and program infrastructure affected satisfaction with the overall program and likelihood of recommending it to a prospective student. Results indicate infrastructure is…

A survey of 111 campus recruiters of graduating students shows agreement that interviews are the most important selection method. Students' verbal communication skills, character, work experience, and academic performance were judged the most important personal characteristics in applicants. Work-related expectations and attitudes were the most…

A survey of 686 United States and 338 Australian business students compared student expectations of service provision on campus. Results indicated that Australian students had higher expectations on three dimensions of service quality: professors' willingness to help students develop academic skills; professor sympathy and reassurance; and…

Correspondence analysis, an easy-to-interpret interdependence technique, portrays data graphically to show associations of factors more clearly. A study used the technique with 58 students in one university to determine factors in college choice. Results identified the institution's closest competitors and its positioning in terms of college…