Quality of education has been a concern for decades. Gradually it is becoming more specialised and commercialised throughout the world. In this study a sample of 400 students were taken from the five renowned private universities of Bangladesh for measuring perception toward education quality of existing students. Principle component analysis was…

A model of the elements of a university brand was developed together with an instrument for measuring how favorably each of these elements was perceived by a sample of young people who were considering entering university. One hundred and ninety-eight students undertaking pre-university courses in two further education colleges in East London…

This study provides insight for educators and administrators into differences between students enrolled in Web-based and traditional classes as online learning enters the growth stage of its product life cycle. We identify characteristics that differentiate online students from those who prefer traditional education methods in order to offer more…

A strategy used by industry to retain customers and remain competitive is the design and launch of new products. One might then question whether the launch of new courses and new majors by colleges and universities has the potential of reducing student attrition. Combining survey data from matriculating freshmen with administrative data taken from…

Using 10 distinct samples, analyses were conducted to determine whether empirical support could be garnered for the proposition that working adults selecting a college for part-time studies tend to consider the proximity of the school to their home to be more important than the school's proximity to where they work. On a hypothetical task (first 5…

Developed and tested a model of students' university "brand" choice using five individual-level variables (ethnic group, age, gender, number of parents going to university, and academic ability) and one situational variable (duration of search) to explain variation in the sizes of awareness, consideration, and choice decision sets. (EV)

Measured New Zealand college students' perceptions of educational service quality using SERVPREF methodology. Found that both technical and functional quality are important dimensions, and that the quality of education, campus facilities and environment, and course process significantly influence students' perceptions of service quality. Student…

Conducted enrollment analysis and a survey of current students at a large urban institution to examine the segmentation of students into "traditional" and "non-traditional." Found that local traditional students tend to be more like adult students than traditional students with a more distant permanent residence. Proposes "campus-centered" and…

Used an enrollment process model to guide implementation of a survey of master's business students to characterize the decision process leading to enrollment. Quadrant analysis was used to develop a two-dimensional profile of students for use in enrollment management. (EV)

Compared key demographic and individual difference variables of distance and non-distance learners. Found significant differences in gender, age, employment status, motivation, and risk-taking propensity between distance and non-distance learners. (EV)

A logit model was developed, using historical data, to identify characteristics inherent in a college student's decision to withdraw from college. Once the model was derived, predicted probabilities of retention for an incoming freshman class were computed, and a program for monitoring high-risk students' progress was developed. (Author/MSE)

A survey of 111 campus recruiters of graduating students shows agreement that interviews are the most important selection method. Students' verbal communication skills, character, work experience, and academic performance were judged the most important personal characteristics in applicants. Work-related expectations and attitudes were the most…

Research on the growing phenomenon of home schooling is reviewed to address these issues: (1) why parents home school; (2) characteristics of home schoolers; (3) whether home schoolers would make good college students; and (4) how the college or university can reach out to home schoolers effectively. Implications for college marketing are drawn.…

A mail survey of 152 high school students visiting a major state university was undertaken to develop a profile of excellent students wanting to attend the institution. It investigated these variables: attitudes about the visit, distance from campus, parental advise, income, university reputation, scholarship availability, program availability,…

A survey of alumnae of three Catholic liberal arts colleges investigated applicability of a theoretical model proposing that selected demographic, background, and opinion variables would affect alumnae giving. Results indicate that most of the demographic/background variables studied had only weak to moderate correlation with giving patterns.…