This study focuses on segmentation feasibility within the private college/university market. There is considerable overlap for private and public college/university students with respect to their consideration criteria; however, previous research suggests that there are some criteria that appear to be differentially important based on the type of…

While various research studies have focused on antecedents and consequences of student satisfaction, few studies have done so in the Gulf region. The objective of the present study was therefore to design and empirically examine a model of student satisfaction in a private university in the Gulf region that operates in a high-technology-enabled…

The research focus was a non-academic service quality assessment within higher education. In particular, non-academic service quality perceptions of faculty and students were evaluated using a service profit chain. This enabled a comparison which helped understanding of non-academic service quality orientation from a key users' perspective. Data…

Researchers have found a strong relationship between improvements in quality and satisfaction, revenue, and cost. However, no study to date investigates the same for higher education. This study investigates whether institutions of higher education have implemented quality improvement programs, and if so, if the results are similar to what has…

It has been suggested that in the service sector there is a need to promote strategies devised to supply each market with what it really demands. It is particularly so in the education field, where competitiveness is increasing in intensity day by day. The design of such strategies requires taking as starting points the identification of the…

Using 10 distinct samples, analyses were conducted to determine whether empirical support could be garnered for the proposition that working adults selecting a college for part-time studies tend to consider the proximity of the school to their home to be more important than the school's proximity to where they work. On a hypothetical task (first 5…

Surveyed adult college students regarding their motivation for attending college and the relative importance of college choice criteria. Getting better jobs, gaining general knowledge, and enhancement of self-esteem were most frequently mentioned. Availability of desired programs, days/times of needed classes, locations of courses, cost, and…

Surveyed students and supporting organizations about their decision considerations regarding enrolling in and supporting an executive master of business administration (EMBA) program. The findings from this studyprovide direction for EMBA directors in strengthening recruiting efforts toward both students and organization sponsors. (EV)

Contrasted two survey methodologies: e-mail-Web and traditional mail. Found that: (1) e-mail-Web respondents were proportionately more likely to be male and enrolled in school full-time; (2) more individual question non-response was present for the e-mail-Web sample; and (3) e-mail-Web respondents value different aspects of graduate school. (EV)

Surveyed higher education administrators in Australia, Canada, New Zealand, the United Kingdom, and the United States, and students in Australia, to identify key factors considered critical to the successful marketing of universities. Found significant differences between institutional and student views. (EV)

A study examined relationships between ratings of college services and program quality among 57 pairs of business students and their parents. Correlations between student and parent ratings were small. Parents who believed they had greater influence over college choice were more satisfied. Parent satisfaction was also related to amount of parental…

A survey tested a statistical model to determine the influence of college-bound students' intentions to graduate on their expectations of the university experience. Results indicate two expectation levels, a lower level of realistic expectation about what will happen, and a higher level of expectation about what should happen. Divided by ethnic…

Through a survey of business programs, a study examined the nature and extent of student recruiting activities and classified them according to a "brand elimination" model. Timing and methods of recruiting were then compared to reports of enrollment changes. Results suggest that targeted recruitment activities aimed at creating awareness early in…

A survey of 467 business students at Virginia Commonwealth University investigated results of the business school's tuition differential pricing strategy, which charges a higher tuition in order to provide students with strong computer and technological instruction and support. Results indicated the additional services created added value for…

A survey of 686 United States and 338 Australian business students compared student expectations of service provision on campus. Results indicated that Australian students had higher expectations on three dimensions of service quality: professors' willingness to help students develop academic skills; professor sympathy and reassurance; and…