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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

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Marketing a U.S. University to International Students: Which Approach Is Best--Standardization, Adaptation, or Contingency? An Investigation of Consumer Needs in Seven Countries
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Shah, Abhay; Laino, Heidi – Journal of Marketing for Higher Education, 2006
The paper reports the findings of a study that investigates whether students from different countries have different expectations when seeking a degree from a university in the U.S. The broad hypothesis of this study is that there will be differences in expectations among students from different countries. The managerial implication is that due to…
Descriptors: Foreign Countries, Higher Education, Merchandising, Student Recruitment
University Marketing: A Professional Service Organization Perspective.
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Licata, Jane; Frankwick, Gary L. – Journal of Marketing for Higher Education, 1996
Research on university marketing structures suggests environments without unique market segments result in circular, multi-layered structures; marketing autonomy is directly related to resource control; communication and cooperation among organizational layers is inversely related to resource control; number of autonomous organizational layers is…
Descriptors: Administrative Organization, Administrator Role, College Administration, Efficiency
The Home Schooling "Market": Results and Implications of Current Research.
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Muncy, James A. – Journal of Marketing for Higher Education, 1996
Research on the growing phenomenon of home schooling is reviewed to address these issues: (1) why parents home school; (2) characteristics of home schoolers; (3) whether home schoolers would make good college students; and (4) how the college or university can reach out to home schoolers effectively. Implications for college marketing are drawn.…
Descriptors: College Bound Students, College Preparation, Educational Demand, Educational Strategies
Tangible Evidence in Marketing a Service: The Value of a Campus Visit in Choosing a College.
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Yost, Michael, Jr.; Tucker, Stephen L. – Journal of Marketing for Higher Education, 1995
A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)
Descriptors: Case Studies, College Administration, College Applicants, College Choice