Publication Date
| In 2015 | 0 |
| Since 2014 | 0 |
| Since 2011 (last 5 years) | 0 |
| Since 2006 (last 10 years) | 0 |
| Since 1996 (last 20 years) | 2 |
Descriptor
| Telephone Surveys | 2 |
| Alumni | 1 |
| College Athletics | 1 |
| College Choice | 1 |
| Economic Impact | 1 |
| Evaluation Criteria | 1 |
| Focus Groups | 1 |
| Graduate Surveys | 1 |
| Group Membership | 1 |
| High School Seniors | 1 |
| More ▼ | |
Source
| Journal of Marketing for… | 2 |
Publication Type
| Journal Articles | 2 |
| Reports - Research | 2 |
Education Level
| Adult Education | 2 |
| Higher Education | 2 |
Audience
Showing all 2 results
Perceived Risk in College Selection: Differences in Evaluative Criteria Used by Students and Parents
Peer reviewed
Direct linkWarwick, Jacquelyn; Mansfield, Phylis M. – Journal of Marketing for Higher Education, 2003
Students and parents base college selection on how well the college will overcome the perceived financial, social, psychological, physical, and functional risks associated with the college experience. Nineteen criteria associated with these risks were evaluated for significant differences between students and parents as well as for their level of…
Descriptors: College Choice, Risk, Evaluation Criteria, Individual Differences
Roy, Donald P.; Harmon, Susan K.; Graeff, Timothy R. – Journal of Marketing for Higher Education, 2003
Because of its prominent role, football has the potential to positively impact a university in several ways. Previous research on college athletics has focused on the financial impact of athletic success on institutions (e.g., donations). This research examines the marketing capabilities of college football by measuring alumni perceptions of a…
Descriptors: Team Sports, College Athletics, Telephone Surveys, Alumni
