NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Showing all 3 results
Doctoral Programs: What Factors Attract Students.
Peer reviewed Peer reviewed
Webb, Marion Stanton; And Others – Journal of Marketing for Higher Education, 1996
A survey of 222 doctoral business students from private and public universities found 10 of 52 criteria important in selection of doctoral institution: programs, academic reputation, degree marketability, faculty contact time, accreditations, assistantship/campus employment, financial aid, placement reputation, completion time, and library size.…
Descriptors: Accreditation (Institutions), Business Administration Education, College Administration, College Applicants
Graduate Business Students: Factors That Differentiate Diverse Markets' Matriculating Decisions.
Peer reviewed Peer reviewed
Webb, Marion Stanton; Allen, Lida Cherie – Journal of Marketing for Higher Education, 1994
A study investigated the criteria used by graduate students to choose a business administration program. Findings indicate a significant relationship between students' selection criteria and personal background characteristics such as race (white, Hispanic, American Indian/Alaska Native, black, Asian American), citizenship status, and gender. (MSE)
Descriptors: Admission Criteria, Business Administration Education, College Administration, College Admission
Benefits of a Graduate Business Degree: Students' Perspectives and Universities' Challenges.
Peer reviewed Peer reviewed
Webb, Marion Stanton; Allen, Lida Cherie – Journal of Marketing for Higher Education, 1995
A survey of 1,499 graduate business students at 7 colleges and universities investigated perceptions of potential benefits of an advanced degree, and their relationships with degree type, school size/type, and student characteristics. Five perceived benefits included research and analytical skills, competitive advantage, monetary reward, career…
Descriptors: Academic Aspiration, Business Administration Education, College Administration, Competition