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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

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Image Gap Analysis: A Pilot Study.
Peer reviewed Peer reviewed
Stevens, Robert E.; And Others – Journal of Marketing for Higher Education, 1996
A survey of 375 businesses within the target area of a university's business school revealed attitudes about university relative to 19 institutional image criteria; and which university the businesses would recommend to students planning to major in specific business areas. Implications for defining and refining institutional image and for…
Descriptors: Business Administration Education, Community Attitudes, Higher Education, Institutional Characteristics
The Public's Image of University Professors.
Peer reviewed Peer reviewed
Stevens, Robert E.; And Others – Journal of Marketing for Higher Education, 1993
In a survey, 150 individuals evaluated 7 professions on prestige, honesty and ethical standards, importance to society, and interesting and challenging nature of occupation. Overall, university professors were rated lower than doctors, dentists, pharmacists, and clergy; the same as lawyers; and higher than bankers. Respondent income, age, and…
Descriptors: Age Differences, Banking, Behavior Standards, Clergy
Data Based Recruiting Strategies.
Peer reviewed Peer reviewed
Stevens, Robert E.; And Others – Journal of Marketing for Higher Education, 1993
A study of the sources of influence for college students (n=162) making a choice of major illustrates how such information can be obtained, analyzed, and used to develop a marketing plan for a college or department. Several potential strategies for recruiting business majors, which resulted from the study, are outlined. (MSE)
Descriptors: Business Administration Education, College Choice, Enrollment Influences, Higher Education