Publication Date
| In 2015 | 0 |
| Since 2014 | 0 |
| Since 2011 (last 5 years) | 0 |
| Since 2006 (last 10 years) | 0 |
| Since 1996 (last 20 years) | 3 |
Descriptor
| Higher Education | 3 |
| Academic Advising | 2 |
| College Students | 2 |
| Student Attitudes | 2 |
| Student Recruitment | 2 |
| Child Care | 1 |
| College Administration | 1 |
| College Admission | 1 |
| College Choice | 1 |
| College Faculty | 1 |
| More ▼ | |
Source
| Journal of Marketing for… | 3 |
Author
| Shank, Matthew D. | 3 |
| Beasley, Fred | 1 |
| Myers, Margaret | 1 |
| Winchell, Margaret H. | 1 |
Publication Type
| Journal Articles | 3 |
| Reports - Research | 3 |
Education Level
Audience
| Administrators | 1 |
| Practitioners | 1 |
Showing all 3 results
Peer reviewedShank, Matthew D.; Winchell, Margaret H.; Myers, Margaret – Journal of Marketing for Higher Education, 2001
Surveyed non-traditional students to better understand the unique educational needs of the non-traditional women. Found three distinct market segments of non-traditional women: those seeking only academic support in the form of advising, those dependent on a variety of support services to enhance their ability to succeed, and those placing a high…
Descriptors: Academic Advising, Child Care, College Students, Females
Peer reviewedShank, Matthew D.; Beasley, Fred – Journal of Marketing for Higher Education, 1998
A survey of 183 undergraduate students at a large university found that male and female students differed in the importance they placed on various attributes of a university. Although there were many similarities in the responses of men and women, women rated safety, diversity, and a broad range and variety of courses significantly higher in…
Descriptors: College Admission, College Choice, Higher Education, Information Sources
Peer reviewedShank, Matthew D.; And Others – Journal of Marketing for Higher Education, 1996
A survey of 686 United States and 338 Australian business students compared student expectations of service provision on campus. Results indicated that Australian students had higher expectations on three dimensions of service quality: professors' willingness to help students develop academic skills; professor sympathy and reassurance; and…
Descriptors: Academic Advising, College Administration, College Faculty, College Students
