NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Showing all 3 results
The Impact of Quality on Satisfaction, Revenue, and Cost as Perceived by Providers of Higher Education
Peer reviewed Peer reviewed
Direct linkDirect link
Shah, Abhay – Journal of Marketing for Higher Education, 2009
Researchers have found a strong relationship between improvements in quality and satisfaction, revenue, and cost. However, no study to date investigates the same for higher education. This study investigates whether institutions of higher education have implemented quality improvement programs, and if so, if the results are similar to what has…
Descriptors: Relationship, Total Quality Management, Satisfaction, Income
Marketing a U.S. University to International Students: Which Approach Is Best--Standardization, Adaptation, or Contingency? An Investigation of Consumer Needs in Seven Countries
Peer reviewed Peer reviewed
Direct linkDirect link
Shah, Abhay; Laino, Heidi – Journal of Marketing for Higher Education, 2006
The paper reports the findings of a study that investigates whether students from different countries have different expectations when seeking a degree from a university in the U.S. The broad hypothesis of this study is that there will be differences in expectations among students from different countries. The managerial implication is that due to…
Descriptors: Foreign Countries, Higher Education, Merchandising, Student Recruitment
Expected Service Quality as Perceived by Potential Customers of an Educational Institution.
Peer reviewed Peer reviewed
Shah, Abhay; Zeis, Charles; Regassa, Hailu; Ahmadian, Ahmad – Journal of Marketing for Higher Education, 1999
Examined determinants of "service quality" as perceived by 139 potential students of a western university. Respondents identified dimensions of the university's quality such as assurance and reliability, empathy, and responsiveness. There was no statistical difference in the expected quality rating between potential students who decided to attend…
Descriptors: College Applicants, College Bound Students, College Choice, Decision Making