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Direct linkBingham, Frank G., Jr.; Quigley, Charles J., Jr.; Murray, Keith B. – Journal of Marketing for Higher Education, 2002
Understanding the factors that influence alumni giving is a critical task of institutional marketers and development officers. To better understand the factors that influence alumni support, this research reports the results of a field experiment in which the effect that acknowledgement of alumni contributions has on their subsequent donation…
Descriptors: Alumni, Donors, Marketing, Fund Raising
Peer reviewedBingham, Frank G., Jr.; Quigley, Charles J., Jr.; Murray, Keith B. – Journal of Marketing for Higher Education, 2001
Responds to Finley, Rogers, and Galloway (2001), expanding on their proposed "futures" for institutions of higher education and examining the critical role that mission statements have in defining the role of the organization and establishing the framework for effective market strategy. (EV)
Descriptors: College Role, Educational Trends, Higher Education, Institutional Mission
Peer reviewedQuigley, Charles J., Jr.; Bingham, Frank G., Jr.; Notarantonio, Elaine M.; Murray, Keith – Journal of Marketing for Higher Education, 1999
A survey of 303 potential college students and their parents found that high price and low price institutions are evaluated higher on quality attributes than are moderately priced institutions. Further, discounts (such as financial aid) were found to have little effect on the attendance decision. Implications for the pricing strategies used by…
Descriptors: College Bound Students, College Choice, Decision Making, Educational Quality
