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Peer reviewedBrowne, Beverly A.; Browne, William G.; Kaldenberg, Dennis – Journal of Marketing for Higher Education, 1999
A study examined relationships between ratings of college services and program quality among 57 pairs of business students and their parents. Correlations between student and parent ratings were small. Parents who believed they had greater influence over college choice were more satisfied. Parent satisfaction was also related to amount of parental…
Descriptors: Business Administration Education, College Choice, Comparative Analysis, Higher Education
Peer reviewedBrowne, Beverly A.; Kaldenberg, Dennis O.; Browne, William G.; Brown, Daniel J. – Journal of Marketing for Higher Education, 1998
A survey of 736 college students investigated satisfaction with a university's business education program, with attention to ratings of services and educational quality, and their relationship to students' global satisfaction, willingness to recommend the institution, and satisfaction with educational value received. Results suggest institutions…
Descriptors: Business Administration Education, College Outcomes Assessment, Educational Quality, Higher Education


