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Peer reviewedBroekemier, Greg M. – Journal of Marketing for Higher Education, 2002
Surveyed adult college students regarding their motivation for attending college and the relative importance of college choice criteria. Getting better jobs, gaining general knowledge, and enhancement of self-esteem were most frequently mentioned. Availability of desired programs, days/times of needed classes, locations of courses, cost, and…
Descriptors: Adult Students, College Attendance, College Choice, Comparative Analysis
Peer reviewedBroekemier, Greg M.; Seshadri, Srivatsa – Journal of Marketing for Higher Education, 1999
Compared the importance ratings of various college choice criteria by 395 college-bound high school seniors and their parents. Identified significant student/parent and student gender differences. Safety and academic issues were more important to females than males. Students identified social life, friends attending, and athletic programs as more…
Descriptors: College Bound Students, College Choice, Decision Making, High School Seniors
