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Direct linkBristow, Dennis N.; Schneider, Kenneth C. – Journal of Marketing for Higher Education, 2002
Today's administrators in higher education face a dynamic marketplace that offers students an array of educational options and alternatives. Much like organizations more traditionally associated with marketing strategies and tactics, colleges and universities are gradually moving towards and embracing the marketing concept and a focus on consumer…
Descriptors: Student College Relationship, Attitude Measures, Undergraduate Students, Higher Education
Peer reviewedBristow, Dennis N. – Journal of Marketing for Higher Education, 1998
A study applied the Marketing Lens Model to an academic setting. Empirical testing revealed that various stakeholders (318 students, 37 faculty) showed significant differences in derived importance for individual product attributes used to judge the overall quality of the educational product. Important differences existed between stakeholder…
Descriptors: College Administration, College Faculty, College Students, Educational Quality
