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Direct linkSison, Marianne D.; Brennan, Linda – Journal of Marketing for Higher Education, 2012
Universities globally are increasingly seeking to improve the international mobility of their students. There are several latent benefits that accrue to a university whose students and staff actively participate in international exchange programs. Essentially this can lead to an increase in the university's international reputation, opportunities…
Descriptors: Foreign Countries, Best Practices, International Educational Exchange, Exchange Programs
Peer reviewedBrennan, Linda; Bennington, Lynne – Journal of Marketing for Higher Education, 1999
Argues that students are not customers in the sense currently recognized by business and offers an alternative view of the customer base of an institution. This alternative view is seen to more effectively account for the variety of interests that must be served by the higher education industry in Australia. (DB)
Descriptors: Foreign Countries, Higher Education, School Business Relationship, Student College Relationship
