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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

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Building a University Brand from within: A Comparison of Coaches' Perspectives of Internal Branding
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Judson, Kimberly M.; Gorchels, Linda; Aurand, Timothy W. – Journal of Marketing for Higher Education, 2006
Branding efforts have typically focused on external promotional strategies to develop brand image. Recently, the brand messages conveyed to employees of an organization have been recognized as being equally as important as the brand messages sent to external stakeholders. This study investigates the internal communication of the university brand…
Descriptors: Higher Education, Merchandising, Universities, Reputation
Marketing the University to Student-Athletes: Understanding University Selection Criteria
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Judson, Kimberly M.; James, Jeffrey D.; Aurand, Timothy W. – Journal of Marketing for Higher Education, 2004
As competition for top athletes intensifies, and as challenges associated with recruitment increase, universities must develop and employ recruiting strategies based upon attributes that student-athletes identify as important to their decision-making process. The study investigates college choice decision attributes of student-athletes, identifies…
Descriptors: Student Recruitment, Athletes, College Choice, College Athletics