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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

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Segmenting the MBA Market: An Australian Strategy.
Peer reviewed Peer reviewed
Everett, James E.; Armstrong, Robert W. – Journal of Marketing for Higher Education, 1990
A University of Western Australia market segmentation study for the masters program in business administration examined the relationship between Graduate Management Admission Test scores, work experience, faculty of undergraduate degree, gender, and academic success in the program. Implications of the results for establishing admission criteria…
Descriptors: Admission Criteria, Bachelors Degrees, Business Administration Education, College Administration
A Case Study of the MBA Market in Western Australia.
Peer reviewed Peer reviewed
Everett, James E.; Armstrong, Robert W. – Journal of Marketing for Higher Education, 1993
The Western Australia market for master's-level business administration education (MBA) is examined, particularly relating to the University of Western Australia. An overview of current Australian MBA market conditions is given; and the history, competitive environment, structure, admission policy, tuition, and student financial aid of the…
Descriptors: Admission Criteria, Business Administration Education, Case Studies, College Admission