The article provides insights on how the design of discussion activities can be used to facilitate alternative learning objectives in the marketing curriculum. A review of the literature provides insight for making choices with regards to two aspects of discussion design: (a) the choice between face-to-face and online (i.e., threaded bulletin…

This article reports on the use of group and individual diaries to control social loafing on the group project. Although both forms of the diary were designed to prevent social loafing, neither appeared to do so. An unexpected result of the individual diaries is that they appeared to make the majority of the class, namely the "nonloafers," more…

Structured case analysis is a hybrid pedagogy that flexibly combines diverse instructional methods with comprehensive case analysis as a mechanism to develop critical thinking skills. An incremental learning framework is proposed that allows instructors to develop and monitor content-specific theory and the corresponding critical thinking skills.…

The "CASE" (Council for the Advancement and Support of Education) Professor of the Year program recognizes outstanding professors for their dedication to teaching, commitment to students, and innovative instructional methods. It is the only national program to recognize college and university professors for their teaching skills. Three marketing…

This article assesses the level of moral reasoning ability (MRA) of undergraduate marketing students and compares the results with the MRA of students in a range of other business disciplines. The aim was to determine if marketing attracts individuals who have a greater predisposition to unethical behaviors given that marketing is often reported…

A structural model of the drivers of online education is proposed and tested. The findings help to identify the interrelated nature of the lectures delivered via technology outside of the traditional classroom, the importance of mentoring, the need to develop course structure, the changing roles for instructors and students, and the importance of…

As university curriculums inevitably change, their evolution typically occurs through a series of minor incremental adjustments to individual courses that cause the curriculum to lose strategic consistency and focus. This article demonstrates a zero-based approach to marketing curriculum innovation. The authors describe forces of change that led…

The past 20 years have seen a growth in the teaching of marketing in business schools around the world. This article reports the trends and challenges that will face U.S. marketing educators teaching abroad over the next 10 years. Predictions are from a Delphi panel of U.S. marketing educators experienced in teaching marketing abroad to non-U.S.…

Procrastination can be a crucial factor inhibiting faculty success. Many important tasks, especially publications for promotion or tenure, are typically associated with deadlines that are far in the future. As a result, time management skills can make or break the success of new faculty. This study examines task characteristics of procrastination…

This article summarizes some of the authors' experiences in introducing marketing concepts to students involved in the transition from planned to market economies. It addresses critical issues involved in the translation of these concepts within languages that often have no words that are synonymous with these terms. The authors discuss methods…

This article provides specific recommendations to help faculty members organize, plan, and conduct a short-term overseas study tour. Specifically, strategies are presented to help with managing student anxiety in the pretrip sessions, acclimating the students to their new environment in the early part of the trip, balancing academic content with…

What is the quality of students attracted to the marketing major relative to other business majors? Although some anecdotal evidence suggests that undergraduate marketing students are less quantitatively oriented, there has been no comprehensive assessment of the overall quality of marketing students relative to other business students. Using a…

This article describes an interdisciplinary, experiential learning project that combined marketing and communications courses at a state university. Two professors from different colleges partnered with a domestic violence center to enable students to create a community-based social marketing campaign. Student assessments indicated success in…

This article presents findings of an empirical investigation of the database marketing (DBM) course in business schools within the United States accredited by the Association to Advance Collegiate Schools of Business. Results indicated that from 2001 to 2005 there was a 52.5% increase in the percentage of business schools offering an undergraduate…

According to both the popular press and academia, creativity is an important skill for business practice and marketing education. This article addresses "What is creativity?" and "Can creativity be taught or nurtured?" and provides an analysis of both student perceptions about creativity and their levels of creativity. The results indicate that…