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Peer reviewed
Direct linkPalazesi, Louis Mark; Bower, Beverly L.; Schwartz, Robert A. – Journal of Marketing for Higher Education, 2008
The purpose of this study was to present a grounded theory that fills in gaps in the higher education literature on the concept of educational consumer value and perceptions that support consumer value. Specifically, this study focuses on the learning experiences of Baby Boomers (40-60 year old adults) as older adult students attending community…
Descriptors: Community Colleges, Consumer Economics, Baby Boomers, Student Recruitment
Roszkowski, Michael J.; Reilly, Paul J. – Journal of Marketing for Higher Education, 2005
Using 10 distinct samples, analyses were conducted to determine whether empirical support could be garnered for the proposition that working adults selecting a college for part-time studies tend to consider the proximity of the school to their home to be more important than the school's proximity to where they work. On a hypothetical task (first 5…
Descriptors: College Students, Adult Students, Part Time Students, Commuting Students
