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Peer reviewed
Direct linkJillapalli, Ravi K.; Wilcox, James B. – Journal of Marketing Education, 2010
The trend among students to advocate their professors online continues to generate interest within marketing academia. Brand advocacy in products and services has played a vital role in marketing. However, no known research to date has embraced the idea of brand advocacy in marketing education. This research builds on the recent human brand…
Descriptors: Business Administration Education, Student Evaluation of Teacher Performance, Teacher Student Relationship, Attachment Behavior
Angulo, Fernando; Pergelova, Albena; Rialp, Josep – Journal of Marketing for Higher Education, 2010
Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…
Descriptors: Foreign Countries, Higher Education, Marketing, Subcultures
Holdsworth, David K.; Nind, Derek – Journal of Marketing for Higher Education, 2005
Preferences for college education among year 12 and 13 high school seniors from throughout New Zealand were surveyed. Initial focus group researched students in the process of deciding on college education and/or on a particular college or university institution in their choice process. Quantitative research developed from the focus group…
Descriptors: Student Attitudes, Focus Groups, Foreign Countries, Statistical Analysis
