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Direct linkSchlee, Regina Pefanis; Harich, Katrin R. – Journal of Marketing Education, 2010
This study examines the skills and conceptual knowledge that employers require for marketing positions at different levels ranging from entry- or lower-level jobs to middle- and senior-level positions. The data for this research are based on a content analysis of 500 marketing jobs posted on Monster.com for Atlanta, Chicago, Los Angeles, New York…
Descriptors: Content Analysis, Job Skills, Business Education, Marketing
Schlee, Regina Pefanis; Curren, Mary T.; Harich, Katrin R. – Journal of Marketing Education, 2009
This study examines the implications of the increased popularity of social enterprise programs and social venture competitions for the marketing curriculum. Social enterprise programs and competitions are often offered outside the school of business and target students from a variety of academic backgrounds. Although social enterprises use…
Descriptors: Social Problems, Marketing, Business Skills, Business Education
Granitz, Neil A.; Koernig, Stephen K.; Harich, Katrin R. – Journal of Marketing Education, 2009
"Rapport" refers to when two people "click." Although business education researchers have begun to study rapport, past research has principally focused on students' perceptions of rapport, whereas faculty's perceptions of rapport have never been studied or contrasted with those of students. Understanding this is critical as rapport between faculty…
Descriptors: Qualitative Research, Student Attitudes, Interpersonal Relationship, College Faculty
