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Direct linkGruber, Thorsten; Lowrie, Anthony; Brodowsky, Glen H.; Reppel, Alexander E.; Voss, Roediger; Chowdhury, Ilma Nur – Journal of Marketing Education, 2012
This research uses the Kano model of satisfaction to investigate professor characteristics that create student satisfaction as well as those attributes that can cause their dissatisfaction. Kano questionnaires were handed out to 104 undergraduate students at a university in the Southwest and to 147 undergraduate students at a university in the…
Descriptors: Undergraduate Students, Satisfaction, College Faculty, Teacher Characteristics
Gruber, Thorsten – Journal of Marketing for Higher Education, 2014
Increasingly, academics have to demonstrate that their research has academic impact. Universities normally use journal rankings and journal impact factors to assess the research impact of individual academics. More recently, citation counts for individual articles and the h-index have also been used to measure the academic impact of academics.…
Descriptors: Reputation, Institutional Evaluation, Peer Evaluation, Journal Articles
Gruber, Thorsten; Reppel, Alexander; Voss, Roediger – Journal of Marketing for Higher Education, 2010
Increasingly, higher education institutions are realising that higher education could be regarded as a business-like service industry and they are beginning to focus more on meeting or even exceeding the needs of their students. Recent research findings suggest that the factors that create student satisfaction with teaching ("teaching satisfiers")…
Descriptors: Foreign Countries, Higher Education, Student College Relationship, Purchasing
