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Hanna, Richard C.; Crittenden, Victoria L.; Crittenden, William F. – Journal of Marketing Education, 2013
We propose Social Learning Theory as a theoretical foundation for understanding the ethical standards of future business leaders. Using data drawn from students from 115 four-year undergraduate institutions in 36 different countries, the relationships among role models, capitalism, and laws were examined. The data suggest that future business…
Descriptors: Ethics, Learning Theories, Social Systems, Social Influences
Buzzard, Christopher; Crittenden, Victoria L.; Crittenden, William F.; McCarty, Paulette – Journal of Marketing Education, 2011
Today's college students, often referred to as the "digital generation," use an impressive assortment of technological tools in a wide variety of ways. However, the findings reported here suggest that students prefer more traditional instructional technology for effective engagement and learning. Faculty members, however, prefer the use of…
Descriptors: Student Attitudes, Educational Technology, Technology Uses in Education, Interest Inventories
Crittenden, Victoria L.; Wilson, Elizabeth J. – Journal of Marketing Education, 2006
In response to calls from both business practitioners and educators, this research explores the extent to which undergraduate marketing education is delivered with a cross-functional perspective. Given that marketing is often recognized as a boundary-spanning role within companies, marketing department chairs were asked to report on…
Descriptors: Business Administration Education, Merchandising, Business Education, Department Heads

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