NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Showing all 3 results
Peer reviewed Peer reviewed
Direct linkDirect link
Hanna, Richard C.; Crittenden, Victoria L.; Crittenden, William F. – Journal of Marketing Education, 2013
We propose Social Learning Theory as a theoretical foundation for understanding the ethical standards of future business leaders. Using data drawn from students from 115 four-year undergraduate institutions in 36 different countries, the relationships among role models, capitalism, and laws were examined. The data suggest that future business…
Descriptors: Ethics, Learning Theories, Social Systems, Social Influences
Peer reviewed Peer reviewed
Direct linkDirect link
Buzzard, Christopher; Crittenden, Victoria L.; Crittenden, William F.; McCarty, Paulette – Journal of Marketing Education, 2011
Today's college students, often referred to as the "digital generation," use an impressive assortment of technological tools in a wide variety of ways. However, the findings reported here suggest that students prefer more traditional instructional technology for effective engagement and learning. Faculty members, however, prefer the use of…
Descriptors: Student Attitudes, Educational Technology, Technology Uses in Education, Interest Inventories
Peer reviewed Peer reviewed
Direct linkDirect link
Crittenden, Victoria L.; Wilson, Elizabeth J. – Journal of Marketing Education, 2006
In response to calls from both business practitioners and educators, this research explores the extent to which undergraduate marketing education is delivered with a cross-functional perspective. Given that marketing is often recognized as a boundary-spanning role within companies, marketing department chairs were asked to report on…
Descriptors: Business Administration Education, Merchandising, Business Education, Department Heads