This exploratory study looks at the phenomena of texting in a marketing education context. It outlines the difficulties of multitasking within two metacognitive models of learning and sets the stage for further research on the effects of texting within class. Students in marketing classes in two different universities were surveyed. They received…

Although the student evaluation of teaching has been extensively researched, no general consensus has been reached about the validity of the process. One contentious issue has been the relationship between the evaluations and learning. If good instruction increases the amount of learning that takes place, then learning and the evaluations should…

This article looks at the methodological problems created by incorrectly using between-class data when looking at effects generated by individual students. The grade/evaluation association found in the student evaluation of teaching was used as a case example. A theoretical framework to understand the contributions to the relationship by both…

Students' perception of the instructor's personality and the evaluation of instruction were found to be strongly related. Students appear to be using a contaminated measure to establish personality and its relationship to the evaluations. The findings do not support the contention that the association reflects a valid measure of instruction.…

Prior research has shown that students consistently overestimate their performance on academic exams, with the error being inversely related to their grades. The effect has been explained as a matter of competency. If true, then students who do not know what they do not know are put in a double bind. They do not have the cognitive ability to…