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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

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Chapman, Kenneth J.; Meuter, Matthew L.; Toy, Daniel; Wright, Lauren K. – Journal of Marketing Education, 2010
In today's business world, the ability to work efficiently and effectively in a team is mandatory to a business student's success. Many employers rank "ability to work with a group" as one of the most important attributes for hiring business school graduates. Although an abundance of research has investigated group processes and dynamics during…
Descriptors: Grouping (Instructional Purposes), Teamwork, Interpersonal Competence, Undergraduate Students
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Meuter, Matthew L.; Chapman, Kenneth J.; Toy, Daniel; Wright, Lauren K.; McGowan, William – Journal of Marketing Education, 2009
This article describes a standardization process for an introductory marketing course with multiple sections. The authors first outline the process used to develop a standardized set of marketing concepts to be used in all introductory marketing classes. They then discuss the benefits to both students and faculty that occur as a result of…
Descriptors: Required Courses, Student Attitudes, Marketing, Course Content
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Chapman, Kenneth J.; Davis, Richard; Toy, Daniel; Wright, Lauren – Journal of Marketing Education, 2004
The incidence of academic dishonesty has been increasing throughout the past few decades. Past research has indicated that business students cheat more than their peers in other disciplines across the university. And, of particular concern to marketing educators, the current research finds that marketing majors cheat significantly more than their…
Descriptors: Majors (Students), Cheating, Incidence, Integrity