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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Showing all 5 results
An Investigation of the Influence Acknowledgement Programs Have on Alumni Giving Behavior: Implications for Marketing Strategy
Peer reviewed Peer reviewed
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Bingham, Frank G., Jr.; Quigley, Charles J., Jr.; Murray, Keith B. – Journal of Marketing for Higher Education, 2002
Understanding the factors that influence alumni giving is a critical task of institutional marketers and development officers. To better understand the factors that influence alumni support, this research reports the results of a field experiment in which the effect that acknowledgement of alumni contributions has on their subsequent donation…
Descriptors: Alumni, Donors, Marketing, Fund Raising
A Response to "Beyond the Mission Statement: Alternative Futures for Today's Universities."
Peer reviewed Peer reviewed
Bingham, Frank G., Jr.; Quigley, Charles J., Jr.; Murray, Keith B. – Journal of Marketing for Higher Education, 2001
Responds to Finley, Rogers, and Galloway (2001), expanding on their proposed "futures" for institutions of higher education and examining the critical role that mission statements have in defining the role of the organization and establishing the framework for effective market strategy. (EV)
Descriptors: College Role, Educational Trends, Higher Education, Institutional Mission
The Impact Discounts and the Price-Quality Effect Have on the Choice of an Institution of Higher Education.
Peer reviewed Peer reviewed
Quigley, Charles J., Jr.; Bingham, Frank G., Jr.; Notarantonio, Elaine M.; Murray, Keith – Journal of Marketing for Higher Education, 1999
A survey of 303 potential college students and their parents found that high price and low price institutions are evaluated higher on quality attributes than are moderately priced institutions. Further, discounts (such as financial aid) were found to have little effect on the attendance decision. Implications for the pricing strategies used by…
Descriptors: College Bound Students, College Choice, Decision Making, Educational Quality
An Enrollment Marketing Plan for Institutions of Higher Learning: An Update.
Peer reviewed Peer reviewed
Bingham, Frank G., Jr. – Journal of Marketing for Higher Education, 1996
A college marketing model consisting of several strategies and contingency plans for decision-making under difficult conditions is outlined. The plan provides for orderly transition from one marketing stage to the next logical stage, allowing some control over both internal and external environments, and providing insight into the delicate…
Descriptors: College Administration, College Planning, Decision Making, Enrollment Projections
Marketing the Institution of Higher Learning: A Research Analysis Enrollment Model.
Peer reviewed Peer reviewed
Bingham, Frank G., Jr. – Journal of Marketing for Higher Education, 1993
A general research analysis model that can be used by colleges and universities is presented. The model may be useful to institutional leaders with no formal training in marketing and can assist in understanding the delicate interaction between activities and components critical to the overall marketing process. (Author/MSE)
Descriptors: College Administration, Enrollment, Enrollment Influences, Higher Education