Much has been written about the evaluation of faculty research productivity in promotion and tenure decisions, including many articles that seek to determine the rank of various marketing journals. Yet how faculty evaluators combine journal quality, quantity, and author contribution to form judgments of a scholar's performance is unclear. A…

Direct measures (tests) of the pedagogical effectiveness of team testing and indirect measures (student surveys) of pedagogical effectiveness of team testing were collected in several sections of an undergraduate marketing course with varying levels of the use of team testing. The results indicate that although students perceived team testing to…

An objectively scored assessment of basic writing skills was used systematically in several courses throughout the marketing curriculum at a private university. Results indicate that repeated testing on editing skills with feedback will lead to repeated improvements in skills and that these skills tend to be recalled for substantial periods of…

Grade point average (GPA) often correlates highly with variables of interest to educational researchers and thus offers the potential to greatly increase the statistical power of their research studies. Yet this variable is often underused in marketing education research studies. The reliability and validity of the GPA are closely examined here in…

The retention curve for knowledge acquired in a consumer behavior course is explored in a longitudinal study, tracking individual students from 8 to 101 weeks following course completion. Rasch measurement is used to link tests and to achieve intervally scaled measures of knowledge. The findings indicate that most of the knowledge gained in the…