NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Showing all 4 results
Learning by Tweeting: Using Twitter as a Pedagogical Tool
Peer reviewed Peer reviewed
Direct linkDirect link
Rinaldo, Shannon B.; Tapp, Suzanne; Laverie, Debra A. – Journal of Marketing Education, 2011
Marketing professionals use Twitter extensively for communicating with and monitoring customers, for observing competitors, and for analyzing chatter concerning brands, products, and company image. Can professors use Twitter to engage students in conversation about a marketing course? The authors argue that Twitter has many benefits for marketing…
Descriptors: Student Attitudes, Social Networks, Telecommunications, Marketing
Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses
Peer reviewed Peer reviewed
Direct linkDirect link
Peltier, James W.; Milne, George R.; Phelps, Joseph E.; Barrett, Jennifer T. – Journal of Marketing Education, 2010
An "information privacy gap" exists in marketing education, with little research addressing the state of information privacy and how appropriate privacy strategies and tactics should be communicated to students. The primary purpose of this article is to provide educators an understanding of information privacy and how they can incorporate this…
Descriptors: Business Administration Education, Business Education, Information Policy, Privacy
Creating an Interactive and Responsive Teaching Environment to Inspire Learning
Peer reviewed Peer reviewed
Direct linkDirect link
Paladino, Angelina – Journal of Marketing Education, 2008
Teaching students to understand, disable, and solve problems is one of the largest challenges educators face in undergraduate marketing education. My teaching philosophy is centered on the creation of an interactive learning environment. This encompasses problem-based teaching and collaborative learning to foster discussions between students and…
Descriptors: Undergraduate Study, Business Administration Education, Educational Environment, Feedback (Response)
Don't Throw out the Baby with the Bathwater: Verbal Repetition, Mnemonics, and Active Learning
Peer reviewed Peer reviewed
Direct linkDirect link
Saber, Jane Lee; Johnson, Richard D. – Journal of Marketing Education, 2008
The effectiveness of using verbal repetition and first-letter acronyms to teach a common marketing framework was examined in two experiments. In Experiment 1, 345 undergraduate students were exposed to the framework using one of four conditions: control, verbal repetition, acronym, and verbal repetition plus acronym in a traditional learning…
Descriptors: Active Learning, Conventional Instruction, Repetition, Verbal Communication