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Direct linkHohner, Margaret; Tsigaris, Panagiotis – Journal of International Education in Business, 2012
Purpose: The purpose of this paper is to investigate the beliefs of undergraduate business students studying in Canada and partners in China about the quality of the program; what they consider effective signals of quality; and their willingness to pay to improve the quality. Design/methodology/approach: A survey was designed and distributed to…
Descriptors: Grade Point Average, Student Attitudes, Foreign Countries, Business Education
